For decades, visibility was built through editors, rankings, relationships, and reputation. That world hasn’t evolved, it has been replaced. Today, discovery happens upstream: AI answer engines, recommendation systems, and large language models trained on authority, structure, and credibility. These systems don’t browse. They decide. If they don’t understand your brand, they cannot recommend it – regardless of heritage, reviews, or creative excellence.
Make Lemonade agency is an eclectic mix of creative marketing and digital talent, combining human-led creativity with AI-driven strategy to help small brands cut through the noise and grow with confidence.
Visibility Isn’t the Problem. Eligibility Is.
Brands aren’t losing visibility, they’re losing eligibility. AI systems don’t rank brands the way humans do. They synthesise, summarise, and select. If a brand isn’t clearly understood, it is excluded from the consideration set before choice ever happens.
What We Actually Do
We help brands remain visible, credible, and commercially relevant in an algorithmic discovery landscape, without compromising brand integrity. Make Lemonade operates where most agencies cannot: strategic brand authority, AI-native execution, and commercial reality. This is not about “doing AI.” It is about ensuring your brand remains eligible when machines mediate choice.
Make Lemonade Fizz
Fizz is our execution layer. This is where strategy becomes deployable systems. It exists to translate complexity into working reality: prototypes, structured content, AI-native frameworks, and practical tools teams can actually use. Human-led thinking. AI-native execution. No theatre.
In partnership with Spotlight Communications, Make Lemonade analysed how luxury and hospitality brands appear in AI search – and why so many quietly disappear. This research reveals the patterns that help brands remain visible, credible, and confidently recommended by AI systems shaping modern discovery.
“The value of the audit was in its objectivity and usability. It didn’t try to ‘sell’ AI to a digitally mature team — instead it surfaced blind spots in topic coverage and AI discovery with clear evidence and sensible recommendations. It’s a piece of work we can genuinely build from.”
Deepa Arthur, Head of Digital, Dorchester Collection
“What I valued most was how the audit prompted better questions internally. It didn’t just highlight gaps — it explained why they exist and what to prioritise first. That clarity made the next steps around content restructuring and authority-building feel manageable rather than daunting.”
James Sidoti, Director of Sales and Marketing, Dunia Baru
“The initial benchmarking report on Mas d’en Bruno was genuinely eye-opening. It clearly showed how even a highly awarded property can remain vulnerable in AI-driven discovery. The value was immediate, which is why we commissioned a second report for another group hotel and are now reviewing how to take the findings into execution.”
Jesús Heras, Chief Executive Officer, The Stein Group
Start With Visibility
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35 actionable steps to improve your visibility on ChatGPT, Claude, Perplexity and other LLMs.
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